Quality Pressure Sensitive Labels Enhance Your Brand
In a competitive marketplace, it’s no secret that quality pressure sensitive labels can make or break your sales. Labels serve as the face of a product, conveying vital information and contributing to brand identity. These factors have a direct impact on sales and brand loyalty. That’s why choosing the right label is so crucial for your business. Among the myriad labeling options available, pressure sensitive labels have emerged as a versatile and popular choice across diverse industries. In this blog, we’ll explore the definition and widespread use of these labels, along with how a qualified pressure sensitive label manufacturer ensures the success of your labeling solutions.
Defining Pressure Sensitive Labels
Pressure sensitive labels are a type of label that adheres to a surface when pressure is applied. These labels are composed of three layers: a face stock, an adhesive layer, and a release liner. The face stock is the material on which printing is done, and the release liner is the protective backing that you peel off before application. The adhesive is responsible for ensuring a strong bond between the label and the product.
The face stock, adhesive, and release liner are all customized to fit your unique product. This ensures a long-lasting bond that will stand up to a wide variety of environmental factors.
Why Are Pressure Sensitive Labels So Popular?
As one of the most common label types, pressure sensitive labels are used in countless applications. The popularity of these labels boils down to a few key factors:
- Convenience and ease of application: Pressure sensitive labels are known for their user-friendly application. With no need for additional heat or solvent activation, these labels can be easily affixed to products, reducing the labeling process’ complexity and time.
- Versatility for different surfaces and materials: Pressure sensitive labels have remarkable versatility. They’re able to be used on glass, plastic, metal, or cardboard products, making them ideal for a wide range of products.
- Cost-effective compared to other labeling methods: Cost is a crucial factor when considering a labeling option. Pressure sensitive labels often prove to be cost-effective, especially when compared to alternatives like in-mold labeling or heat transfer printing.
Industries That Utilize Pressure Sensitive Labels
As mentioned above, these labels are perfect for a wide range of products, making them a staple in a variety of industries. You may commonly find them in the food and beverage, pharmaceutical, consumer goods, and manufacturing sectors, among others.
Food and Beverage
In the food and beverage space, labels must stand up to many conditions, especially moisture and temperature fluctuations. Pressure sensitive labels have superior resistance to these factors, ensuring longevity and readability.
Product security is paramount in the pharmaceutical industry. Pressure sensitive labels are often equipped with tamper-evident features, which provide an additional layer of protection for consumers.
The consumer goods industry relies heavily on branding to push consumers to a sale. With pressure sensitive labels, businesses can have greater design flexibility, allowing for attractive and eye-catching product presentation.
Industrial and manufacturing settings often pose a challenging environment for labels. They can be exposed to chemicals or extreme temperatures, which could ruin a sub-par label. Pressure sensitive labels can be equipped with chemical and temperature-resistant properties, ensuring that they are long-lasting.
Why It’s Important to Choose the Right Pressure Sensitive Label Manufacturer
Choosing a qualified pressure sensitive label manufacturer is crucial to your brand’s success. An experienced partner will be able to walk you through the entire process and ensure that your labels are of the highest quality.
Ensure Label Compliance with Industry Standards
A qualified manufacturer ensures that your labels meet industry-specific standards and comply with regulatory requirements. This takes stress off of your organization and reduces the risk of issues down the line.
Expertise in Adhesive Technologies for Diverse Applications
There are thousands of adhesives to choose from when it comes to pressure sensitive labels. If your adhesive fails, your label is rendered useless. With a deep understanding of adhesive technologies, a qualified label manufacturer tailors labels to adhere to various surfaces and withstand challenging conditions.
Quality Assurance Processes for Consistent and Durable Labels
Your chosen partner should have a quality assurance process in place to ensure the reliability of your labels. This guarantees that your label meets high standards of durability, legibility, and overall quality.
Need a Qualified Pressure Sensitive Label Manufacturer? Reach out to DRG Technologies
As a trusted provider of high-quality pressure sensitive labels, DRG offers a range of customization options, ensuring labels not only meet industry standards, but also exceed client expectations. Headquartered in Safford, Arizona, with two sales and logistics facilities in Mexico, we regularly serve customers across North America.
When you work with us, you don’t just get a label supplier. You get access to a suite of solutions to help you streamline production, reduce costs, and consolidate supplier bases. Our broad range of capabilities means we’re routinely able to replace two or more label suppliers from your roster — reducing complexity and costs while streamlining your orders. Additionally, we offer a range of logistics solutions to take stress off your operation. Choose from just-in-time, vendor-managed, or vendor-owned inventory solutions.
Over the last 30 years, we’ve helped countless businesses find the right label solution for their business. We’d be honored to help you, too. With our extensive equipment, product solutions, UL certification, and dedicated team, you can be sure you’re getting the highest quality products, every time.
Ready to Elevate Your Product Labeling?
When you’re ready to learn more about what we can do for you, reach out to us here.