The Importance of Quality Marijuana Labeling
Are you planning to set up or expand your marijuana business? Ever since recreational and medical marijuana was legalized in most U.S. states, there has been an influx of cannabis manufacturing and sales companies. Despite high barriers to entry, industry competition has become tighter.
Thus, if you want your business to thrive, you have to do more than just produce high-quality cannabis products. You should also pay attention to other product components, like labeling. With over 30 years of experience, we at DRG Technologies can provide the supply chain and marijuana labeling solutions you need. Read on to learn more about the future of the cannabis industry and how our labeling services can propel your business to the next level.
The Future of the Cannabis Industry
Long gone are the days when cannabis was considered taboo. Today, it’s a lucrative and legitimate industry that economists, entrepreneurs, and lawmakers are paying attention to. While obstacles remain, the future of the cannabis industry remains bright overall.
In 2022, the U.S. cannabis market was valued at $13.2 billion, and this figure is projected to reach a whopping $72 billion by 2030. This isn’t surprising since medical marijuana is now legal in 37 states, while adult-use or recreational cannabis has been legalized in 21 states.
The increase in potential customer base incentivizes entrepreneurs to develop new products. This includes cannabis oil, gummies, lotions, and other recreational marijuana merchandise. All these translate to increased demand, consumer options, and profit margins.
When cannabis’ medical benefits and therapeutic properties were proven, people began creating positive associations with marijuana use. Today, over 52 million people use cannabis products. Moreover, 94% of Americans express their support for medical cannabis access, thus showing a clear reduction in marijuana stigma. This ultimately results in more people being willing to buy cannabis products from legitimate and authorized sellers.
As cannabis gains more legitimacy and positive reception, several business opportunities also arise. First, plant-touching companies will increase in number and production yield. These businesses include cannabis breeders, manufacturers, cultivators, dispensaries, and transportation service providers.
Furthermore, supplementary businesses are bound to realize greater gains. Some of these companies include security equipment manufacturers, facility contractors, law and accounting firms, investment institutions, and even supply chain and marijuana labeling solutions providers like DRG Technologies.
Despite the growing acceptance of medical and recreational marijuana, there are still regulatory standards that cannabis business owners must follow. Aside from the obvious banking, insurance, and financing challenges of maintaining a cannabis business, you should also follow advertising and networking guidelines and restrictions.
Moreover, you have to be wary of marijuana labeling considerations. This not only includes ingredient listing but also labeling and coating materials. Failure to comply with labeling regulations can result in fines or a business shutdown. Hence, you should only partner with a reputable marijuana labeling company and work with your lawyers for final approval before sending your label to market.
What You Should Look for in a Marijuana Labeling Company
There are several marijuana labeling companies you can partner with. However, not all of them possess attributes that can help your business grow. Here are four characteristics that you should look for when choosing a supply chain solutions provider.
Lengthy Industry Experience
When considering potential partners, you should inquire about their experience. They should not only be capable of providing general labeling services but also have in-depth knowledge about marijuana labeling rules and restrictions.
By partnering with a label products and solutions manufacturer with lots of marijuana labeling experience, you can focus on improving and marketing your cannabis products. You won’t have to constantly supervise or orient your labeling partner since they already know what to do. However, you should always consult with your lawyers before giving the final sign-off on your labels.
For more than three decades, DRG Technologies have been providing durable label solutions and specialty labels to clients in different industries. This includes cannabis product manufacturers. Throughout the years, we have developed best practices on how to effectively label cannabis merchandise and gained knowledge about marijuana labeling standards.
Understanding of Current Marijuana Labeling Trends
Knowing current marijuana labeling trends is important if you want to immediately catch your target market’s interest and generate high sales. Thus, you should select a labeling partner that’s up-to-date with these trends and can constantly keep up with changing market preferences and demands.
There are several industry trends that you can adopt to help your cannabis business gain more customers. Just like in other industries, patrons of cannabis merchandise have a fondness for custom packaging and labeling. Moreover, they prefer labeling that’s made of eco-friendly and sustainable raw materials. Customers also find companies that strictly follow government-issued labeling guidelines as more trustworthy and credible.
At DRG Technologies, we’re always up-to-date when it comes to emerging labeling trends in the marijuana industry. Our team regularly conducts research on what packaging and labeling designs will appeal to your customers. Furthermore, we’re not afraid to start new trends and comply with our client’s unique label specifications.
Customizable Labeling Options
When going against established players in the marijuana space, you don’t want to use a generic and boring stock label option. For your products to stand out, their labeling should have an interesting and distinguishable design. Around 72% of U.S. consumers consider product packaging when making a purchase decision.
Hence, choose a marijuana labeling solutions partner that provides custom labeling services. They should provide not only high-quality but also creative packaging. For instance, instead of only using generic marijuana leaf icons, they should be able to use more unique images or present your company logo in an interesting manner.
We at DRG Technologies know the importance of personalized packaging. We use high-quality materials, adhesives, and inks to create durable and attractive labels for your cannabis products. Whether you need custom dispensary labels, medical marijuana labels, cannabis oil and lotion labels, or edible and tincture bottle labels, we’ve got you covered.
Aside from being able to produce robust and customized label solutions, your chosen manufacturer should likewise have an efficient logistics process. A labeling partner with exemplary logistics solutions will deliver consistently flawless labeling products to you. Moreover, you would never have to halt sales operations because you ran out of labels. A partner with an effective system can deliver all your marijuana labeling and packaging orders on time.
At DRG Technologies, we utilize an effective label management and delivery system. Our professional team will closely work with you and use Kanban scheduling to make sure that your marijuana labeling products are delivered safely and without delay. We likewise use Vendor Managed Inventory (VMI) and Vendor Owned Inventory (VOI) programs to properly manage, scale, and monitor your label inventory. Furthermore, we offer consignment manufacturing. We can manage a part of your manufacturing supply chain in-house to facilitate faster label production and delivery.
Work With DRG for Your Marijuana Labeling Needs
DRG Technologies is an industry-leading label product and solutions provider. We offer our services to U.S. and Mexican companies who need reliable and creative labels for the merchandise they sell. Our team possesses unparalleled expertise and technical knowledge, allowing it to streamline production, reduce expenses, consolidate supply chains, and deliver top-tier marijuana labeling solutions.
We likewise have advanced equipment like thermal transfer (THT) printers that give us extensive label production capabilities. Furthermore, DRG Technologies is UL certified. Hence, you can rest assured that the labels we produce meet all safety, quality, and security standards.
The future of the cannabis industry is bright. From high projected market value to several business opportunities, there are many things that you, as a marijuana entrepreneur, should be excited about. However, to stay ahead of the competition, you should give due attention to your products’ labels.
If you want the best product label manufacturer, look no further than DRG Technologies. We offer significant industry experience, custom labeling solutions, trend knowledge, and more. Get in touch with our team today so we can start working on your cannabis product labels.