Custom packaging labels are an ideal solution for strengthening your brand by creating a visual impact that can increase brand recall. There is significant value in this as you vie for space in a crowded market. In addition to strengthening your brand, many custom labels are functional and are used to provide valuable information or offer product and consumer protection. These types can increase consumer or user satisfaction and reduce your risk. However, working with the right label manufacturer can provide additional value and savings opportunities.
What Are Custom Packaging Labels?
Nearly every label you see that displays a company brand or colors are custom made to the brand’s specifications. Colors and fonts must preserve consistency from run to run to maintain brand equity. Other types of custom labels include those that include information specific to a product, such as those containing a product code or sequential numbering. Security and authenticity labels, brand protection labels, and tamper-evident labels are advanced labeling solutions that many products rely on to protect consumers and brands. The uses for custom product labels are numerous.
Because the uses for custom product labels are numerous, so are the types of materials used to make them. Custom labels on many products have a self-adhesive paper backing, but custom labels can also be made from other materials. Durable labels may be made from a waterproof material or even engraved or printed metal. Polyurethane domed labels offer a three-dimensional option for a more significant impact. Some custom labels, such as RPC labels, are removable. The materials used for the label and adhesive will depend on the product’s needs and the brand’s desires.
Products That Benefit from Custom Product Labels
The needs for custom product labels span industries. A few popular uses are listed here:
Power Tools and Outdoor Power Equipment — Custom Labels can be used for branding but also to add warnings and other important information.
Electronic and Electrical Products — Electronic and Electrical products, as well as individual components, may require custom labels. UL-approved labels are placed on products to indicate they have been tested to a specific standard and are safe. Some states have regulations for particular chemicals, such as mercury or other hazardous substances (RoHS, Prop 65).
Consumer Durable Products — Consumer durable products and small appliances require labeling designed to last. This might include informational content, warning labels, and nameplates.
Automotive — Labels designed to identify automotive parts and components may need to withstand extreme temperatures, fluctuating humidity, corrosive acids, automotive fluids, and gasoline.
Medical Devices — Labeling requirements play a critical function and must be compliant with FDA regulations. Custom labels can also be used for branding medical devices.
Beer, Wine, and Food Packaging — These labels must also meet FDA requirements, but on crowded shelves, custom labels play an important role in making your products stand out.
Cannabis — As the legalization of cannabis has been sweeping the nation, the need for custom cannabis labels is growing. While it isn’t federally regulated, states may have specific labeling requirements for medical and recreational cannabis products.
Value in Choosing the Right Partner
Although there is great value in choosing custom product labels, even greater value can be found in selecting the right partner. DRG Technologies can work with you to streamline production, consolidate suppliers, and create unmatched label products. We have a multi-step process that will do the following:
- Reduce your overall supply chain costs (lead times, waste, inventory, obsolescence)
- Consolidate parts, materials, and vendors (labels, hi-temp labels, tags, manuals & instruction sheets, wire markers)
- Ensure compliance and Quality requirements are met: UL, CSA, cUL, RoHS, FDA, ISO 9001:2015
- Provide localized inventory, customer service, and decision making
- Provide Inventory Reduction
The first step is understanding your goals, the labels you need, the volumes required, and your budget. We also need to understand how the labels will be used, your quality and compliance requirements, and any required managed services (Kanban, Consignment, JIT, EDI). We will look to identify any cost-saving opportunities and quantify your savings potential.
Once we have your business, we don’t stop. We have quarterly check-ins to revisit the goals we created together, present any new materials or cost-saving opportunities, evaluate spec changes, and ensure we remain on track. Our success is tied to your success.